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PAPER COMPANY PROMOTION
Crown Vantage asked AXIS design to promote their Graphika! line of uncoated papers. The audience was to be the younger (20 something) design community. The restrictions were to have the feel be "in your face" and to use many papers and many inks. With such open parameters the theme had to be one that would not be preachy but would be more than an excuse for pretty pictures. The theme of "voices" was developed. It essentially discusses the need for all types of expression and celebrates the individual voices from all of us. The sheets are scored at a 45 degree angle so the pages fold up at 90 degrees vertically. The innovative binding was done with a metal rod and a rubber band wrapped around the back through notches to keep it tightly registered when opening.
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