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Working with ink on paper requires two specific disciplines, first, the knowledge of how to produce projects accurately and efficiently and the understanding of how the printing process works. Second, the ability to look at the world through the eyes of the audience and then create a printed experience that is exciting, educating, inspiring, motivating, or maybe, "all of the above." Print information leads the reader through it's information in a linear path and as a result, like a movie, it controls the pacing and order of the content.
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