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INCENTIVE PROGRAM
Air Products wanted a campaign that delivered the inspirational company fundamentals to their employees. It was divided into five different business areas such as "Looking Forward," "Leadership", "Corporate Objectives", "Belief in Others", etc. The master logo (top), when used for the business areas would have the compass icon swapped out for each of the different icons to the right. This created a campaign unity while allowing the flexibility for the different campaign uses.
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