Creating a logo or identity for a company, product or event is one of the simplest, yet most difficult graphic problems. A logo has to “feel” like an image that is correct for the client, the product and the customer base in addition to having a fresh excitement that draws the viewer in to explore it further. A logo or identity is often the "front door" for a company's brand. There is a fine line between the obvious (overused) and the obscure (misunderstood). Finding that balance in a strong and simple graphic is the goal.
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